Free Fruit for Kids in store!

Free Fruit for Kids in store!

Written 10th Oct 2019 - helping our communities' children leave happy and healthy!

Inline with our ethos of helping customers to lead happy and healthy lifestyles, we have launched an initiative to offer all children free fruit in our stores!

Whilst this is a concept many will recognise from the nation’s larger supermarkets, we felt that this was an important development for our stores to promote our commitment within our local communities to helping them lead happy and healthy lifestyles, in particular supporting local children hitting their 5 a day target. For the parents, we hope by providing a healthy snack to munch on will provide a happy, relaxing shopping experience!

Children will be able to choose their fruits from specially designed fruit stands and also take a sticker declaring they’ve had 1 of their 5 a day!

Managing Director, Jon Tout, comments:

"We 100% stand by our ethos of helping our customers live happy and healthy lifestyles, and that includes helping them make healthier food choices. This is a new initiative for us so we are keen to understand how our customers react, and we will continue to look at new ways of helping customers make healthy choices."